We want to enable you and your business to grow by assisting you with marketing to your customers.
The “Build-a-Promotion” tool on the Tarsus Distribution Portal will help you showcase your offerings, sales or discounts and help you get to market faster and easier at no cost to you. You can build a mailer in under 10 minutes if you’ve planned the content, products, and links.
- Build a promo in under 10 minutes
- Over 110 banners to choose from
- Add “buy now” buttons with links
- Generate traffic to your store fast
The ‘Build-a-Promotion” tool allows you to:
- Customise your company logo and brand colours
- Add your social media links, contact information and physical address
- You can add a “Buy now” call to action with a hyperlink on it and the product image to your eCommerce store
- Choose your own banner or upload it from the templates. There are over 110 banner options for you to choose from, with or without call-to-action buttons
- You can update pricing manually or based on your margin percentage
- You have access to all your previous mailers built in the archive to reuse or reference
- When the mailer is done, you can download it as a JPG or zipped HTML pack
- Those can be uploaded and sent via your bulk mailing tool to your customers or email client like Outlook
A step-by-step how-to guide below to learn how to use the tool:
1. Navigate to "Build a Promotion" on TDP
2. Select 'Create new email now"
3. Give your promotion/mailer a relevant name that you can use to find it again later
4. Choose one of the two templates available. One with a 'hero' product, and the other does not:
5. Choose a brand or theme colour that makes sense to your campaign:
6. Upload your company logo. This will go in the top left corner of the mailer:
The file can be JPG or PNG.
7. Next, you'll upload a header banner or choose from one of the examples already available:
You can open from your saved files, and save to continue. In this section, you can add a hyperlink for the hero banner to navigate to your website, landing page or relevant website:
8. The next step is to add the main mailer text and message; this will go under the header banner. This is where you'll tell the user about your mailer or promotion. e.g. ACCESSORIES SPECIALS THIS JULY
You can adjust the text size, colour, text background colour, alignment and more. You will then click on 'Next step'. From here, you could also preview your mailer so far, or save it for later.
9. The next step is choosing the products/SKUs you want featured on your mailer. Click on 'Add products' on the top right-hand side.
You can search by SKU code, product name etc. Click on 'Add product' once you've found what you're looking for. Repeat this step until you have enough products on your mailer. We suggest a hero and multiples of two thereafter.
10. On the next step, you can edit each SKU's description/details and add your markup or edit the price of each product explicitly. You can also remove items you no longer want on the mailer and decide if you want to add or remove product images. We suggest keeping product images to showcase what each one looks like.
11. With each product, we recommend adding a link to your e-commerce store/website. You can edit these under 'Edit product details":
Add a link under 'Product link' as well as 'Buy link". Users will land on the correct product on your website, whether they click on the button or image of the SKU. Click 'Update' to save. Repeat this step for all the products you've selected.
If you don't add links here, the 'Buy now' button won't be visible when you export. This is best when you plan on exporting/saving as a JPG.
12. On the next step, you'll edit the information your end users can see on your emailer footer. You add or edit the company name, website link, social media links, telephone numbers etc.
You can also add terms and conditions that are relevant to your business or specials.
13. You can now preview your whole mailer or export it as a JPG and HTML pack for your bulk mailing system.
Remember, when you export as a JPG, your links will not be available or work, as it it a flat image with no interactivity.
If you plan on sending your promotion or mailer via Outlook or a bulk mailing system, you'll need to download your mailer as an 'HTML pack'. This option downloads the HTML file and all JPGS associated with the mailer into a zip file for easy upload into a mailing system like Mailchimp or Everlytic.